Corporate Business

Business now accepts it can play an important role in combating climate change, and wants to be seen doing it. Corporate business and industry, particularly the most damaging or high profile industries, want to be seen tackling their own emissions and leading the pack in the fight against climate change.

EarthPositive™ T-shirts are designed for the most damaging corporate brands, those such as airlines, car companies, banks and even oil companies. All brand managers will need to see this product.

EarthPositive™ is designed to be a T-shirt with values, and an educational tool. It has environmental, social and climate values built into it, and as such, these major carbon emitters, who need to be seen doing what they can, can place their own messages on top of these values. The idea is to engage their work force and educate their consumers. (The T-shirts are labeled to explain how they were made and their values). We are not trying to exclude the worst polluters, but helping them to improve.

EarthPositive® Apparel is corporate wear and work wear with a 90% lower carbon footprint.

Fashion is all about timing…

"We’ve been working to raise awareness on environmental and social issues for the last few seasons but have not felt like the timing was quite right to take a stand on Climate Change itself. Now, the sustainable fashion panorama is wide open; the movement towards ethics and sustainability in fashion has gained an unstoppable momentum for many seasons to come, and fashion is ready for a social and environmental conscience. And yet, to date, nobody has really started talking about reducing carbon emissions in the fashion industry. They still don't know it's possible. When they come to realise this, it's going to be nothing short of a revolution."

Promotional Industry

A call to action

The promotional industry is a growing industry worth £20bn, which shapes and influences both consumer and business, and that makes brands and ideas instantly recognisable on a global scale. This means that we have an opportunity to take action, re-invent our industry, and present ourselves anew to an audience of tens of thousands of corporate leaders, and thereafter, hundreds of millions of consumers.

The politicians, the media, our business leaders, have only just come to accept that climate change is happening, and have not yet learned how to implement their own solutions to the crisis. We now have an opportunity to pull together as the industry that can collectively make the most significant contribution in the fight against climate change. We should immediately search for and implement our own solutions to the climate and environmental crisis and thereby lead by example. By ‘cleaning up our act’, addressing our own energy use, exploitation of resources, and greenhouse gas emissions, we can engage and inspire our clients and customers and reach an audience of millions.

Much of the damage we do to the environment is done either unintentionally, through ignorance, or by wilfully ignoring the chain of decisions that lead to bad results. So, once we understand the results of our actions, we can change them; we can make the best product, and do no unnecessary harm.

If we build sustainability into our business models, the UK promotional industry can become a sustainable industry, which not only can face the immense challenges of the future, but can become stronger, and the market leader globally. We can face the increased competition from countries such as China, a country that will take a very long time to understand the meaning of sustainable values. We can re-evaluate the true cost of our products and services, in terms of cost to the environment and the climate, rather than focusing on low quality cheap production. We can work less, but more profitably; we can have a conscience.

The industry must understand that we have been given a unique and very special opportunity to lead by example and show an entire global promotional industry how we can protect the planet while growing our businesses in a sustainable manner and still making a profit. It’s a remarkable position to be, if we do not take it now, it will be an opportunity missed.

Airline Industry

You can now offset your business flights with Climate Neutral EarthPositive™ T-shirts*.

Deciding to choose Climate Neutral EarthPositive™ T-shirts can save your company the equivalent of up to 6.5KG in CO2 emissions per T-shirt, when compared to choosing conventional cotton T-shirts made in the USA.

The CO2 saving from one box of (100) EarthPositive™ T-shirts is the equivalent of one person flying from London Heathrow to New York JFK. The CO2 emissions from flying from Heathrow to New York are: 0.63 Tonnes of CO2. (Source - www.BritishAirways.com/climate care/flights calculator)

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